Self-marketing on tablets via iPad app

Programming a native iPad app

Wissen schafft Werte (St. Gallen, Switzerland) offers companies advice, support and project implementation for learning and knowledge projects. Systems for knowledge transfer and learning management are designed to support employees and contribute to the integration of corporate goals at work.

eWorks was commissioned to program the iPad app "About WsW". The app is used for self-marketing and to communicate the services of Wissen schafft Werte. The use of multimedia elements and haptic controls was particularly important. An interactive knowledge quiz was also integrated.

For this purpose, the iPad app was developed in Objective-C and the HTML framework "Laker" was used for the content. For the various additional requirements such as interaction elements, navigation, video integration and Google Maps integration, the user interface was implemented as a web front end and with the web techniques HTML, CSS, JavaScript and jQuery. This made it possible to react specifically to the various gestures such as turning, shaking and swiping.

To the iPad app "About WsW" in the App Store.

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