Development of B2C product finder for Hypervital GmbH
Programming of a web questionnaire for product advice using PHP and MySQL
The fitness and sporting goods manufacturer Hypervital GmbH (Waltenhofen) produces health and lifestyle products with ergonomic and medical aspects in mind, and has commissioned eWorks to develop a B2C product finder for bicycle saddles, the "Saddle Advisor".
eWorks has developed an interactive product finder that quickly and easily makes individual product recommendations on the client's website. Potential customers enter their biometric characteristics and personal preferences in a questionnaire and the saddle advisor then automatically recommends all suitable items from the current range. All product recommendations corresponding to the customer profile are presented to the customer in a clear and informative way with article number, image, description, price and product video. Customers can either print out their product recommendations or submit them directly to the client for a personal consultation.
Data is entered conveniently and intuitively using a checklist in the web browser; complex issues are queried in wizard style (forward / back). Text fields, selection lists or multiple-choice questions are used depending on the facts to be queried. Data validation checks all user input as it is entered to ensure the best possible quality of the data collected and the product recommendations made.
In order to minimize the maintenance effort, a database interface to the client's product management system was developed so that article master data, prices, etc. can be maintained centrally via a content management system (CMS). For data evaluation, an evaluation tool was programmed for the client so that submitted questionnaires could be viewed and analyzed.
The saddle finder was programmed using PHP and MySQL was used as the database. The user interface was designed using HTML, CSS, JavaScript and jQuery, closely following the corporate design of the existing website. The completed web application was quality assured by eWorks, installed and handed over to the client ready for use.